ABOUT US


The Philosophy

Timeless, chic, bespoke. LABEL WB celebrates femininity and allthat makes a woman beautiful with unapologetic confidence.Striking silhouettes in luxe fabrics and rich colours are fusedwith artisanal craftsmanship to create a semi-couture collection for day to night. Label WB is a fashion destination where women's style and empowerment come together seamlessly.
Label WB emerged as a brand inspired by the desire to celebrate the strength and individuality of women through the art of clothing. We're more than just a fashion label; we're a community of women who understand that what you wear can be a reflection of your confidence and a canvas for your self-expression.Offering a refined aesthetic with a fresh perspective,every WB’s piece is imbued with an intriguing sense of confidence based on the guiding principles of enhancing and empowering a woman.
At Label WB, we embrace diversity. Our collections cater to a wide spectrum of tastes, from timeless classics that exude elegance to contemporary pieces that make a bold statement. Whether it's dressing for a special occasion or elevating your everyday look, we have a range of options to suit your needs. Label WB is a fashion destination where women's style and empowerment come together seamlessly.
Our founder, Ritu Behal envisioned a brand that would not only offer the latest fashion trends but also empower women to be their authentic selves. Every garment in our collections is a testament to this vision, meticulously designed with an eye for detail and quality craftsmanship.”
 

The Atelier

Every item created in the WB’s atelier is made-to-order by a team of dedicated artisans. Crafted from start to finish by the hands of one, traditional techniques and finely detailed embroideries celebrate the beauty of each garment and the masterful skill behind producing it. Aligned with WB’s philosophy, personal attention and consideration is given to ensure the woman wearing it feels comfortable and beautiful within herself and in the garment.
Label WB stands for timeless elegance and products that are lovingly hand stitched piece by piece with dedication and passion. Exceptional service and craftsmanship are the heart of the brand. They’re the inherent elements
that make every item feel uniquely personal and luxurious.”

The Experience

Label WB is dedicated to creating a unique, personal – and all around enjoyable - shopping experience for the dynamic modern woman. Serving as ‘a stylist in your pocket’, the WB team is there to curate, cater and tailor to the individual wardrobe needs of its clients. We offer customization as per the request of the client.
Label WB is more than just clothing; it's a movement. We celebrate the unique beauty, resilience, and spirit of women from all walks of life. Join us on this journey of empowerment, self-expression, and impeccable style.”

The Responsibility

Sustainability and craftsmanship lie at the heart of Label WB.Bringing the collections to life in our ateliers, we strive to reflect the same values for the brand as we would expect in our own lives – consciously and responsibly. We are deeply committed to sustainability and ethics. We carefully select materials that are gentle on the environment and prioritize ethical production practices. Driven by our made-to-order ethos, we only produce garments that we have confirmed orders for. Impeccably crafted from carefully sourced sustainable fabrics, one tailor – per garment – stitches each piece from start to finish in a safe and ethical working environment. Our belief is that fashion should not compromise our planet or the people who make it.
At Label WB, we embrace diversity. Our collections cater to a wide spectrum of tastes, from timeless classics that exude elegance to contemporary pieces that make a bold statement. Whether it's dressing for a special occasion or elevating your everyday look, we have a range of options to suit your needs. Discover your authentic style with Label WB.”